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INTRODUCING PULLCAST'S 2024 COLLECTION
A SHOWCASE OF INNOVATION

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BEHZAD GROUP: FINISHING SOLUTIONS AND MATERIALS IN THE MIDDLE EAST

BEHZAD GROUP: FINISHING SOLUTIONS AND MATERIALS IN THE MIDDLE EAST – Step into the world of superior building finishing materials and solutions with Behzad Group, a trailblazer in the Middle East market. Since its inception in 1973 by Ahmed Ibrahim Behzad, the group has been dedicated to providing top-notch products and services tailored to the unique styling needs of the region. With a wide portfolio of materials and a team of experienced professionals, Behzad Group is committed to delivering excellence from specification and design support to procurement, delivery, and installation throughout the Middle East.


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BEHZAD GROUP

FINISHING SOLUTIONS AND MATERIALS IN THE MIDDLE EAST

© Behzad Group | Board of Directors

At the heart of Behzad Group‘s success lies its unwavering dedication to quality and customer satisfaction. With divisions spanning across the Kingdom of Bahrain, the Kingdom of Saudi Arabia, and the United Arab Emirates, the group has positioned itself as a trusted partner for prestigious projects across the region. Under the guidance of the Behzad family and the implementation of modern management techniques like ISO 9001, Behzad Group, through its prestige divisions, continues to grow from strength to strength, ensuring that it remains at the forefront of the industry.

A Multifunctional Group

© Behzad Group


Elames stands as the leading company within the Behzad Group for finishing materials, supplying a comprehensive range including bathroom and kitchen fittings, tiles, marble, laminate/vinyl/carpet flooring solutions, ironmongery, ceiling systems, and more, since its establishment in 1973. Over the years, Elames has been integral to numerous prestigious construction projects, from private villas to hotels, palaces, and major commercial developments, boasting a strong history of collaboration with brands from Europe and around the world.

Elames Lighting, a division of Behzad Group since 1995, specializes in interior and exterior lighting for various projects in the GCC region. The Group has expanded its presence to Abu Dhabi and the UAE to cater to the growing project market, offering a wide range of products and services with technical and purchasing support. Additionally, East Project Trading was established to serve the Eastern Province of Saudi Arabia, providing access to the full range of Behzad Group products.

BCON, a new company within the Behzad Group, focuses on installation and maintenance services, building on the Group’s long-standing commitment to high-quality service. The furniture division complements the Group’s offerings, catering to the hospitality segment with a range of ready-made and custom-designed products throughout the Middle East.

EDITOR’S CHOICE

Codium Drawer Handle + Pebble Drawer Handle


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A Diverse Portfolio Featuring Quality and Innovation

The group’s commitment to excellence is reflected in its diverse portfolio of brands and its team of seasoned professionals. From the opening of its first company, Elames, to the incorporation of specialized companies focusing on various areas of building finishes, Behzad Group has consistently raised the bar for quality and innovation in the market. As it looks ahead to the next 40 years, the group remains steadfast in its mission to deliver the products and services that customers demand while meeting the needs of the most prestigious projects.

EDITOR’S CHOICE

Natica Cabinet Handle + Nouveau Drawer Handle


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Behzad Group‘s success story is a testament to its dedication to providing the best products and services possible to the Gulf region. With a legacy built on quality, expertise, and innovation, the group is poised to continue its upward trajectory, ensuring that it remains a trusted partner for building finishes across the Middle East for years to come.


Keep reading the PullCast Blog, where we promise you will encounter other interior design-related businesses, such as the Behzad Group, that provide nothing but excellence. Subscribe to our newsletter and follow PullCast on FacebookPinterest, and Instagram for updates.

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