The Highlights of the 1st Edition of the Luxury Design Summit! – Last week, Oporto hosted the 1st Edition of the Luxury Design & Craftsmanship Summit 2018! Without any surprise, PullCast was one of the stars of this event that had a special devotion to craftsmanship!
During the 2 Days of the Summit, all the guests of this powerhouse event were gifted with several Live Showcases of several traditional Arts & Crafts of Portugal, namely Filigree, Tilling, Arraiolos, Renda de Bilros, Goldening, Jewellery Craft, Upholstery and Wood Work!
The artisans of PullCast where amongst the 16 Craftsmen that presented their arts, and the two panels that exemplified how PullCast artisans produce the amazing pieces of this brand were amongst the most visited of the bunch! Those two panels focus on the techniques of Sand Casting and Hmmering/Metal Working, two indispensable arts that are part of PullCast’s DNA and that this brand tries to elevate in every piece it produces! All in all these live showcases where a success! They managed to promote a strong bonding between the Audience and the Artisans and the end result was amazing!
PullCast was also well represented on the theme of the First Panel of the Summit entitled “The value of Craftsmanship For the luxury World”. This panel had the contribution of Amandio Pereira, CEO of the Covet Group; Nicole Segundo, Representative/ Network Developer to Portugal for the Michaelangelo Foundation; Fátima Santos, General Secretary of the AORP; Luis Onofre, entrepreneur, shoemaker and CEO of the Luis Onofre brand; and Antonio Moura, business developer. What was the panel about? The main focus was the relation between Luxury Goods & Design and the Traditional Arts or Ancient crafts. The connexion between PullCast and Craftsmanship is undeniable and, as the panel reinforced, it’s important for the luxury industry to support and bet on exclusive, unique and brilliant pieces that are handmaid and the result of a stunning technique!
The 2nd Panel of the Event opened the Day 2 of the event. Entitled “Design as a Driving Force of Local Craftsmanship”, this panel focus on the evolution of design and interior design, which started to be as branches of architecture, an industry that was always understood as the major art. And if the interior design segment was considered a component of architecture, the design of clothing, furniture, jewelry and other common artifacts were also left mostly to tradition or artisans specializing in handmade products. The Panel had the contribution of Fernando Caetano (Moderator), director of Open Media; João Branco e Luis Sanchéz, fashion designers and CEO’s of the Storytailors Fashion Studio; Toni Grilo, product designer of Topázio; Alda Tomás, designer of Vista Alegre; Serena Confalonieri, designer; Francesca Merciari, artisan.
After an eventful morning with a magnificent panel about the origins of craftsmanship and it’s connection with the design industry, the Luxury Design & Craftsmanship Summit resumed its agenda with a discussion about luxury design! What makes a Luxury Brand and how do you create one? It wasn’t mentioned, but it’s obvious that PullCast is a shining example of a successful Luxury Brand with Luxury Designs! This panel had the moderation of Mónica Seabra-Mendes, the Luxury Management Program Coordinator of Universidade Catolica, and had the participation of Marco Costa, COO and Creative Director of Boca do Lobo; Jorge Martins, founder of RomBoats; Carlos Santos, CEO and Creative Director of Santos Shoes; and Carla Graça, Marketing Manager of Vista Alegre.
In the end, the Luxury Design & Craftsmanship Summit was a success! The 2nd Edition of this Event will take place in Paris, France, in January of 2019 and PullCast will once again be part of this huge celebration of design! We hope to see you there and we hope you can meet our amazing artisans!
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